The primary objectives of the Pre-Plan and Plan stages for a Launch Now activation are to:

• Confirm the project scope, initiate project activities, and establish project management processes.
• Draft and review the project goals, plan, timeline, milestones, deliverables, resources, and responsibilities.
• Initiate project work streams (functional, integrations, data conversion).

These activities ensure that the project is well-prepared and aligned with the prescriptive approach of Launch Now.